Research Conventions & Codes

As our commercial Macy Doyle, Ben Coleman, Andrew Stern and I have chosen to sell Gatorade. We chose gatorade because we feel it would be a very fun and somewhat east commercial to portray. From our research we’ve seen that many gatorade commercials are typically around 30 seconds long, just like any other commercial but being that they are a sports centered company most of the commercials they produced are centered around athletes. For example a track star or a soccer player on the field and then at the end pop up a picture of their logo. Or even something as simple as a celebrity endorsing the products making it likeable by consumers. There are also typically voiceovers in gatorade and most sports commercials in general. Many of these features although not completely original are factors we want to include in our gatorade commercials as they are very key features of sports commercials.

For our commercial we plan on creating something similar or resembling of a gatorade commercial but still keeping it original and selling the product. Just as a typical gatorade commercial we want to include a sports scene of some sort. Either a soccer team practicing for a game a basketball game or a track star. In the surrounding area we have a small team cheering on with the large gatorade jug typically full of water or electrolyte drink. This would be just to put the name out there not for actual use. This jug would also be accompanied by the small gatorade paper cups. Next to that would be pictured a large cooler full of ice and a variety of bottles of gatorade. A team of players or a runner would run up after a big win or exhausting training session, deeply reach into the cooler and pull out a perfectly nice and cold bottle of gatorade. The person would take a nice sip, feel refreshed, and continue on with the training from their satisfying gatorade. The commercial would include voiceovers upbeat audio and effective camera angles all used to portray the message. We also have other idea yet this is our main one yet is still subject to change.

We feel as thought this commercial would be very effective in explaining to the reader very explicitly what our intention as are and why we are trying to sell. We don’t want to make an intensely emotional connection with the reader but still want to entice them and make them emphasize with us feeling as thought they’ve been in that same prostitution before. The idea is to relate with the audience while also making them want to buy the products. We want to portray this through the use of the acting in the comercial the exhaustion and the feeling is not wanting to be there but pushing through and getting it done with the help of gatorade. As well as making the gatorade look appealing itself with the dripping water and the mouth going on the bottle hearing it flowing down the theorist of the athlete and the sound of refreshment. Almost that of what you hear in a soda commercial. The use of sound camera angles and acting will be very important in this comercial just like any other and aspiring to sell the product while creating a very convincing and appealing commercial.